Shoes should immediately feel comfortable. Breaking in shoes is a myth!!!

Feet swell during the day. Try new shoes at the end of the day when your foot is at its largest.

Allow ½ inch between the end of your longest toe and the shoe’s edge.

The average person takes between 8,000 – 10,000 steps a day. When trying on shoes, ask yourself “Are they comfortable?” If they’re not, don’t buy them.

Cushioning serves as a shock absorber. When purchasing new shoes, make sure they have enough cushioning to protect your feet from impact. This is particularly important for people over the age of 50.

Prolonged wearing of flat shoes can cause the medical condition plantar fasciitis, resulting in extreme pain on the heel and arch of your foot.  Your arches lower during walking, and if your arches are not supported, micro tears appear.  Avoid flat shoes where possible, they are bad for your health as they do not provide arch support!!

The purpose of shoes is to protect your feet from harm and weather. Correct selection is especially important in winter when the conditions are the most dangerous.

Falls on ice can be fatal, a young girl tragically died in Blackburn after slipping on ice. She didn’t seem badly hurt at first, but as her family watched helplessly from her hospital bed, her condition got steadily worse, and she died 24 hours later.

Rubber boots protect your feet from harm and weather, they are 100% waterproof.

Rubber soles absorb a greater amount of shock when compared to leather, thereby cushioning your feet and joints.

Boots made from rubber are flexible, this makes them very comfortable to wear.

Dr Jessica Lee states that the best type of footwear is usually semi-rigid and not too flexible, with a small heel.

The WedgeWelly’s been designed to not only look good, but also with Dr Lee’s recommendations in mind.

The WedgeWelly elevates the foot by 1½ inches, however gives the illusion of a higher, more sophisticated looking heel.

The wedge heel is an integral part of the design, it provides cushioning which acts as a shock absorber, caring for joints and bones.

Unlike traditional rubber boots, the WedgeWelly offers a snug and supportive fit. Loose fitting boots can lead to flattened arches, resulting in injuries to your feet, ankles, knees, hips and back.